Strategy & growth
Corporate and growth strategy for financial products — market entry, positioning, and the operating decisions that make a plan real.
Fintech & Web3 Strategy
Strategy that moves financial products forward.
I'm Eve Hsiao — a McKinsey-trained strategy leader working at the intersection of fintech, Web3, and go-to-market. I help teams turn sharp strategy into products people actually adopt.
Background
- McKinsey & Company
- Crypto.com
- KU Leuven
- Wharton (exchange)
- CFA Level I
Focus
Where I do my best work
Three lenses, one throughline: making complex financial and digital-asset businesses legible, then moving them.
Digital assets
Senior strategy work inside a global crypto platform — translating fast-moving markets into durable direction.
Launch & scale
Go-to-market and program leadership that carries an idea from whiteboard to the hands of real customers.
Mentoring & strategy education
Alongside operating work, I coach students and early-career strategists — university mentoring in Taiwan, case judging with HKU, and program work with Dream2Story in Hong Kong. It keeps the craft sharp and pays it forward.
More about thisCurrently exploring senior strategy roles.
If you're building something ambitious in fintech or Web3, I'd like to hear about it.