Portfolio
Selected work
A qualitative look at the work — strategy in fintech and consulting, Web3, AI experiments, and the education work that runs alongside it. Figures are kept off the page by design; the thinking is the point.
Launching a consumer credit card
Owning go-to-market for a US consumer credit card — from positioning to a launch that had to land with real customers.
Read the case Web3 · StrategyStrategy inside a global crypto platform
Senior strategy in one of the fastest-moving markets in finance — setting direction when the ground keeps shifting.
Read the case Consulting · FoundationsStrategy under ambiguity
The consulting craft that underpins everything else — structuring hard problems and getting leaders to a decision.
Read the case AI · ProjectEvebot
A hands-on AI assistant experiment — building to understand where the technology genuinely helps.
Read the case AI · Design & BuildThis website
A static personal-brand site designed and built with an AI coding workflow — the one you're reading now.
Read the case Coaching · EducationMentoring & strategy education
University mentoring, case-competition judging, and program work — keeping the craft sharp by teaching it.
Read the case